Yuan Hsu Portfolio

Yuan Hsu

Social Media Marketing/Content Creator/ Designer

I am a Social Media Specialist and my specializations include developing new social media strategies, and visual design.

Office Desk with Laptop and Bouquet of Flowers

As an Artist

My goal is to help every brand come alive through original social media content and well-captivating visual design.

In today's highly competitive media space, it's important for any business to establish its media presence as it would traditionally do in a retail space.

With my expertise in social media trends and artistic skills, I create original content that highlights each brand's unique identity and connects them with their audience, both online and offline.

Crop unrecognizable graphic designer drawing on tablet with stylus

I've learned from

Montclair State University ( 2019-2023)
Major in Communication and Media (BA 2019-2023)
Minor in Visual Art
Intern at Hello Green Marketing (2023)
CHSS Digital Media CoLab Skills and Apprenticeship Program (2022-2023)
Intern at Brandman Agency (2022)

I've worked with

Creative Posts

My specialty as an artist is curating content and designing smart strategies that perfectly align with each brand's unique voice. By creating customized content that truly resonates with your audience. I help businesses generate brand awareness that leaves a lasting impression and foster meaningful connections with their customers.

Let's work together to create a stunning and effective social media presence that takes your brand to new heights!

1 Kimpton St.Honore Paris Hotel

2 Curator Post for Kimpton

Creative

The BrandMan Agency

a worldwide communications agency specializing in promoting prestigious travel and lifestyle brands in the hospitality industry. They provide media relations services for luxury hotels, resorts, destinations, real estate developments, designers, airlines, and F&B clients, which includes developing strategies, outreach efforts, and entertaining.

Posts

for

The Brandman Agency

Bassica Intern Project

Organized a project proposal that will help bring more engagement to Brassica's social channel.

THE PROPOSAL:

bring more engagement to Brassica's social channels with interactive content that will help

boost engagement and increase UGC.

Creative

Posts

for

Hello Green Marketing

a company that specializes in sustainable marketing solutions. Their website showcases their expertise in developing eco-friendly branding strategies, designing environmentally conscious campaigns, and implementing sustainable practices for businesses. They aim to help companies create a positive environmental impact while effectively promoting their products or services.

Hello Green Marketing

Identify and define their unique brand voice

In my role, I had the privilege of collaborating with Hello Green Marketing to identify and define their unique brand voice. Through a meticulous analysis of their values, target audience, and industry trends, I crafted a cohesive and authentic brand voice that resonated with their environmentally conscious mission.

Hello Green Marketing

Women in sustainable Fashion

For Women's History Month, I conducted in-depth research and developed creative content highlighting the achievements of four trailblazing women in sustainable fashion. By showcasing their inspiring stories and promoting the importance of sustainable fashion, I aimed to raise awareness and encourage positive change within the industry, engaging audiences with compelling visuals and informative posts.

Hello Green Marketing

9 Social Media Tips

During my internship at Hello Green Marketing, I had the opportunity to lead a team project for CEO Niiki's speaking engagement at CAL-NJ's Conquer and Connect on Digital Empowerment. I took the initiative to create 9 Social Media Tips that effectively promoted her upcoming event. Through thorough research, I developed engaging content and implemented strategic call-to-action posts, successfully generating interest among potential clients.

Hello Green Marketing

9 Social Media Tips

Hello Green Marketing

9 Social Media Tips

Additionally, I also created impactful promotional and advertising content to maximize the reach and impact of the 9 social media tips. Utilizing my creativity and marketing expertise, I designed visually appealing graphics and crafted persuasive copy that effectively communicated the value of the tips and captivated the target audience, contributing to the overall success of the campaign.

UKIVO STAY

For my senior project, I developed a comprehensive and effective multimedia package for UKIVO, a company specializing in traditional Japanese-inspired rental homes.

This project aimed to strategically design and deliver persuasive, conversion-focused, and informative content across various web and digital platforms to engage and captivate members, showcasing the unique and immersive experience of staying in UKIVO's rental homes.

promo video

Website

Design

Specialize in designing a creative, user-friendly websites that are responsive and compelling.

A website that portrays the brands accents through customs palette that feel classy and chic

Ukivo Website

StoryMap

Website Design

The Powerpuff Girls Blog Post

Ukivo Blog Post

The Powerpuff Girls Blog Post

Creative

Posts

for

Bonner Leadership Program

a consortium of colleges and universities from different states that share a commitment to transforming students, communities, and campuses through service. Since 1990, the program has aimed to provide low-income students with access to education and opportunities to serve

Bonner New Logo

Nathalie Podcast Post

Creative

Helped develop a unique strategy for their social media platforms with the aim of building brand awareness and attracting an audience.

We created a consistent visual identity by establishing a brand color that reinforces brand recognition, making it easier for followers to identify and engage with the brand. This effectively grabbed viewers' attention and piqued their interest in learning more about the brand.

Bonner Leadership Program

Posts

for

Bonner Winter Toy Post

Bonner Podcast Logo

Open Recruitment Post

Bonner Giving Tuesday Post