THE BRANDMAN AGENCY
Brassica
TOOLS: CANVA, Word
SKILLS: SOCIAL MEDIA STRATEGIST • GRAPHIC DESIGNER • CONTENT WRITER
Chenyuan Hsu
The Brandman Agency Logo
About The Brandman Agency
The Brandman Agency is a worldwide communications agency specializing in promoting prestigious travel and lifestyle brands in the hospitality industry. They provide media relations services for luxury hotels, resorts, destinations, real estate developments, designers, airlines, and F&B clients, which includes developing strategies, outreach efforts, and entertaining.
Intern Project
As an intern, I played a crucial role in generating ideas to boost engagement and increase user-generated content (UGC) on Brassica's social channels. I developed a comprehensive social media strategy that resonated with the brand's audience, creating interactive content and leveraging my skills in content writing and graphic design. My focus was on fostering meaningful customer connections and generating brand awareness to make a lasting impression. By crafting compelling copy, designing visually appealing graphics, collaborating with influencers, and engaging with the community, I successfully formulated a project proposal that increased engagement and encouraged UGC, strengthening the bond between Brassica and its customers.
The Proposal
Bassica Intern Project
To bring more engagement to Brassica's social channels with interactive content that will help
boost engagement and increase UGC.
Creative Sample: Brassica
Creative Sample: Travel Cutaor
services
provided
SOCIAL MEDIA STRATEGIST
Graphic Design
content creation
SWOT and Research
Work with Me
Yuan Hsu